The question has been burning up inside you for years -- what goes on at Calty Design Research, Inc., Toyota's U.S.-based design studios? Finally, there's a video with all the answers.
Calty has three main campuses, one in Newport Beach, CA has been around since 1978. Today, it specializes in concept cars, like the 2003 FJ Cruiser concept that shaped the dramatic redesign of the 2006 FJ Cruiser.
In 2004, a second location opened in Ann Arbor, MI to work alongside the engineers at the Toyota Technical Center on production models, like the Toyota Tundra, Tacoma, Sienna, and Avalon.
The newest Calty campus opened in 2012 in San Francisco. The Toyota Innovation Hub focuses on building connections with technological innovators in Silicon Valley. The next big breakthrough in automotive tech may be getting discovered right now!
The process of designing new Toyota vehicles is long, and filled with ideas, research, collaboration, testing, failing, redoing, and testing again using every resource available, from cutting-edge holograms, to age-old clay milling.
See the end results in action at Larry H. Miller American Toyota Albuquerque.
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