We're funding 28,000+ species assessments with @IUCN to help protect biodiversity: https://t.co/wGteGwkSku pic.twitter.com/rOO0NUnMbL
— ToyotaGB (@ToyotaGB) May 10, 2016
Alright Toyota (we ask in our best television-announcer voice) you've won the 2016 World Green Car Award, what will you do next?
This automaker is never done helping the environment in any way possible, and is in the middle of the Toyota Environmental Challenge 2050, with the explicit goal of reducing the negative impacts of automobiles to zero, in order to "help establish a future society in which humans live in harmony with nature."
Didier Leroy, Executive Vice President of Toyota Motor Corporation, explains, "When tackling threats to the global environment, it is important to act early and boldly with concrete steps that will make a difference in people’s lives. We did it in 1997 with Prius, and more recently with the hydrogen fuel cell Mirai. But protecting the environment is not just about CO2 and emissions: biodiversity is equally important to human lives."
Earlier this year, Toyota announced it will be entering into a five-year partnership with the International Union for Conservation of Nature, the organization behind the global conservation resource, the IUCN Red List of Threatened Species.
Do you have a favorite threatened species you want to conserve in New Mexico? Many species that are currently threatened are ones outdoor sportsmen have a big stake in protecting for future generations of hunters, like the lesser prairie chicken, and bighorn sheep. Some, like the gray-banded kingsnake, help control pests and balance our native ecosystems, but don't get much love for it!
Help all your favorites out by driving responsibly with eco-friendly, low-emission new vehicles from Larry H. Miller American Toyota Albuquerque.